Battlestar Galactica: Blood & Chrome Debuts on Machinima Prime

by Kevin Doohan


I haven't had time to write much because my role at Machinima consumes virtually every moment of my time.  It's tough to learn and execute at the same time and our business is fairly complex.  Still, I have a better handle on it every day and I'm excited for the future.

Despite the furious pace at work, I made time to take a moment and post our latest long format original content release here on kevindoohan.com.  We partnered up with SyFy to be the exclusive premiering digital distribution channel for Battlestar Galactica: Blood and Chrome.  This is a first in terms of pre-airing a television series on YouTube before airing on linear and selling on DVD.  

The combined Machinima and UCP teams jammed on PR and promotions around the series launch.  As I type, a little over 24 hours after launch, we're at about 465,000 views.  This compares really favorably to the first 24 hours for HALO 4 Forward Unto Dawn considering the tactics we used for each.  I cannot wait to see how the whole series performs.