Life is either a daring adventure or nothing. To keep our faces toward change and behave like free spirits in the presence of fate is strength undefeatable. -Helen Keller
"What would you do if you were not afraid?" This is kind of a commonly used quote now I think. I'm not sure where it started...maybe in Who Moved My Cheese? I saw it most recently on a poster from the "facebook analog research labratory" during a visit to facebook HQ last fall. I've decided to be fearless and take the next step in my daring adventure. June 1 was my last day at Red Bull. This is the first time I've left a gig without one to transition to. I'm actively searching for what's next and I'm thrilled to be spending 100% of my time planning a limitless future.
It was fun Red Bull. Thanks for the memories. Thanks for providing difficult challenges and amazing opportunities over the last three years and eight months. We envisioned making Red Bull a global digital marketing leader when I started. We achieved it as a team. I'm proud of the strategic marketing impact I made in North America and worldwide. I'm proud of the results the digital marketing team delivered, the relationships we developed, and the countless collaborations we led. I'm proud of how we evolved digital marketing to become a central part of Red Bull's strategy vs. an afterthought to be "bolted on" late in the planning process.
Thanks specifically to the loyal and talented members of the digital marketing team I leave behind at Red Bull. You redefined what's possible and created digital experiences and consumer engagement that are the envy of brands worldwide. I'll be watching closely as you all continue to deliver the awesome in the future at Red Bull and beyond. Sam (@slkeene), Nils (@NilsGranger), Andrew (@adnys), Caskey (@jamescaskey), Beth (@beaker4369), Mina (@minastars), Micha, Roel (@wordsling), Scott (@sc00ter5), and Josh (@saucekettle) you all ROCK. You can always count on my support in the future wherever and whenever you need it.
For me...... As Jay-Z would say: "I'm on to the next one".