The Tanning of America by Steve Stoute
My suspicion is that Steve Stoute is equal parts bionic salesman and pop culture prophet. Regardless, I am looking forward to finishing this book which I'm about a third of the way through reading right now.
Content Marketing by Rebecca Lieb
I was turned on to this book through a tweet from @lieblink and I immediately preordered it. I t occurs to me that Red Bull is already doing much of what Rebecca will recommend and that some of the recommendations will be irrelevant as they're geared to marketers who are not producing content to sell something else vs what Red Bull is doing as we create a profitable media business at Red Bull Media House.
Still, I know Rebecca is a really insightful voice in our space and that there will be some fantastic takeaways in this book for me if I take the time to read it. So I fully expect that by January 11, there will be sand between pages and the cover will be sun faded after some dedicated Hawaiian reading time... I'll let you know how it goes!